Explore official updates, brand stories, and press news from the world’s favorite cinnamon cereal— made for fans and journalists alike.

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Strawberry Cinnamon Toast Crunch™ debuts at Walmart—fans say they’re “buying 10 boxes”!

New Cinnamon Toast Crunch™ Waffle Cereal Has Fans Saying It's Better Than the Original!

Cinnamon Toast Crunch™ is Serving up Pizza Cereal

Available at Walmart, General Mills unveils a new flavor of Cinnamon Toast Crunch™, Strawberry!

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Crunch Into the Latest: Cinnamon Toast Crunch™ Cereal News & Media

Cinnamon Toast Crunch™ Cereal Just Released a New Flavor

A New Cinnamon Toast Crunch™ Cereal Is Here—And Fans Say It’s Better Than the Original

Cinnamon Toast Crunch™ Cereal Launches Its Strangest Flavor Yet

Cinnamon Toast Crunch™ Cereal launches a new flavor: Product, availability and more details explored