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Spot The Cinnamoji Sweepstakes



  1. Eligibility: Only open to legal residents of the United States and the District of Columbia, who are at least 13 years of age. Void outside the United States and District of Columbia, and where prohibited or restricted by law. Employees of General Mills, Administrator, and their affiliates, advertising and promotion agencies, the judging organization, and immediate family members (spouse, parents, children, siblings, and each of their respective spouses, regardless of where they reside) and persons residing in the same household, whether or not related, of each are not eligible to enter or win.  Sweepstakes is subject to all applicable federal, state and local laws and regulations.
  2. How to Enter: The Spot The Cinnamoji Sweepstakes (the “Sweepstakes”) begins at 10:00 am CST on July 3, 2021 to 10:00 am CST on September 24, 2021 (“Sweepstakes Period”) and consists of six (6) entry periods (each, an “Entry Period”) as set out below:
Entry Period Start Date (at 10:00 a.m. CT) End Date (at 8:00 a.m. CT)
1 July 3, 2021 July 4, 2021
2 July 8, 2021 July 9, 2021
3 July 19, 2021 July 20, 2021
4 July 22, 2021 July 23, 2021
5 July 30, 2021 July 31, 2021
6 September 22, 2021 September 24, 2021

Administrator’s computer is the official time-keeping device for the Sweepstakes.

An Instagram account is required to enter this Sweepstakes and is available for free at All terms and conditions of will apply. If you choose to enter using your mobile device, standard data rates may apply. See your wireless provider for pricing plan details.

Before the start of an Entry Period, log in to your Instagram account and visit the official Cinnamon Toast Crunch Instagram account ( (the “CTC Account”). On the day an Entry Period begins, before the start of the Entry Period, the CTC Account will post an Instagram Story or post with some detail about where a Cinnamon Toast Crunch Cinnamoji (“Cinnamoji”) will be appearing. If you spot the Cinnamoji at the event mentioned in the Instagram or post, you will be asked to either 1) take a photo or screenshot of the Cinnamoji and send that photo via a direct message (“DM”) to the CTC Account to receive one (1) entry into the Sweepstakes (“Entry”) 2) Comment with emojis corresponding the to expressions of the hidden emojis and include the hashtag #CTCsweepstakes.

Note that photos from a particular event will only qualify for an Entry within one Entry Period. For example, a photo of the event mentioned by the CTC Account on July 8th will only be eligible for entry until July 9th at 9:59 a.m. CT. If that photo is sent after July 9, 2021 at 9:59 a.m. CT, it will be void.

One (1) Entry permitted per Entry Period. Entries received in excess of the above-stated limitation will be void. Automated Entries are prohibited, and any use of such automated devices or programs, script, macro or any other means which subvert the Entry process will be void and will result in disqualification.

Limit one (1) prize per person, per Instagram account throughout the Sweepstakes Period.

    1. The photo used for each Entry must be unique and not previously submitted, published, or won previous awards for any other promotion as part of an Entry. The same image cannot be entered into the Sweepstakes more than one time.
    2. The Entry may not contain any content that is lewd, obscene, sexually explicit, pornographic or contains nudity, disparaging, defamatory, derogatory toward any ethnic, racial, gender, religious, professional or age group, libelous, obscene, or that otherwise contains inappropriate content or objectionable material as determined by Sponsor in its sole and unfettered discretion.
    3. The Entry must not promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), promote any activities that may appear unsafe or dangerous, or promote any particular political agenda or message.
    4. The Entry must not defame, misrepresent or contain disparaging remarks about Sponsor, other people, or companies.
    5. The Entry must be your original work, created solely by you.
    6. If individuals are included in your photo, you must provide all signed releases and consents necessary (if requested by Sponsor) to permit the exhibition and use of the Entry by Sponsor as set forth in these Official Rules. If any person appearing in your Entry is under the age of majority in his/her state, the signature of a parent or legal guardian is required on the release (if requested by Sponsor).
    7. The Entry must not contain any personally identifiable information such as license plate numbers, personal names, e-mail addresses, or street addresses.
    8. The Entry must not communicate messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate.
    9. The Entry must not violate any law or the official Terms and Conditions of Instagram.

By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may disqualify your Entry for any reason at any time, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion. In addition, and although Sponsor is under no obligation to re-post or feature your Entry, you hereby grant permission for the Entry to be featured on Sponsor’s social media sites, and within other promotions and/or advertisements without prior approval, consent or compensation to you or any third party and within any time frame. You agree that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties. Released Parties do not guarantee the posting or featuring of any Entry and reserve the right to remove any posted or featured Entry at any time and/or for any reason. By submitting your Entry, you accept all Sweepstakes rules and agree to be bound by the decisions of the Sponsor, which will be final. You agree that you will not use the Entry for anything other than personal use after Entry submission, including no use of the Entry for commercial or professional purposes, sweepstakes or contest entry, without the express consent of Sponsor in each instance.

By submitting an Entry, each entrant grants, and represents and warrants that the entrant has the rights and authority necessary to grant, Sponsor an irrevocable, non-exclusive, fully sublicensable license and right to exploit, edit, modify, adapt, copyright, publish, transfer, use and distribute the Entry and all elements of such Entry, including, without limitation, the likenesses of any locations and individuals embodied therein, in any and all media now known or hereafter devised, worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

Multiple entrants are not permitted to share the same Instagram account. Any attempt by any entrant to obtain more than the above-stated number of Entries by using multiple/different Instagram accounts/usernames, identities, registrations and logins, or any other methods will void that entrant’s Entries and that entrant will be disqualified. Sponsor will not verify receipt of Entries. Automated, script, or macro Entries are prohibited, and any use of such automated devices or programs, or any method which subverts the entry process, will cause disqualification.


  1. Prizes: Forty-five (45) GRAND PRIZES (five [5] to twenty-six [26] awarded for each Entry Period): Each winner will receive one (1) Cinnamon Toast Crunch randomly selected prize pack that may include some or all of the following elements: a t-shirt, cereal box, cereal bowl, bandana, sunglasses, and select items from other partners. Approximate Retail Value (“ARV”): $70.00. Total ARV of all prizes: $3,150.00.

Odds of winning depend on number of eligible entries received throughout the Sweepstakes Period.  Prize[s] is awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Prizes cannot be transferred, assigned, substituted, or redeemed for cash, except at Sponsor’s sole discretion.  Sponsor reserves the right to substitute prizes (or portion thereof) for one of comparable or greater value.  All applicable federal, state or local taxes, as well as any other costs and expenses associated with prize acceptance not specified herein as being provided are the responsibility of the winner.  All prize details are at the sole discretion of the Sponsor. If eligible winner is 18 years of age but still deemed a minor in his/her state of residence, Sponsor reserves the right to award such prize in the name of his/her parent or legal guardian, who will be responsible for fulfilling all requirements imposed on winner set forth herein. Limit one (1) prize package per person.


  1. Random Drawing, Winner Notification and Awarding of Prizes: Five (5) to twenty-six [26] potential prize winners will be selected by a random drawing from among all eligible entries received in each Entry Period, on or about the next business day following any given Entry Period. Drawing will be conducted by the Administrator whose decisions are final on all matters relating to this Sweepstakes. Potential winners will receive a direct message from the CTC Account and must respond to such DM with his/her full name, complete mailing address and e-mail address, and any other such information requested by the CTC Account within two (2) business days or prize will be forfeited and an alternate potential winner may be selected in Sponsor’s sole discretion. Potential Winners may be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release within seven (7) days of date of notification, or prize may be forfeited and awarded to an alternate winner at the discretion of the Sponsor. A Potential Winner is not an official winner (“Winner”) until his/her eligibility has been verified and he/she has been notified that verification is complete.


  1. Limitation of Liability: By entering this Sweepstakes, all entrants agree to comply with these Official Rules. Winner agrees that (except where prohibited) Sponsor may use winner’s name, picture, likeness and voice for advertising and promotional purposes without further compensation or notification to or permission from such winner or any other third party.  By entering this Sweepstakes, entrants agree that Sponsor, Administrator, Instagram, Inc. (“Instagram”), and its promotional and advertising agencies, and any other organizations affiliated with the sponsorship, fulfillment, administration, prize support of the Sweepstakes, affiliates, subsidiaries, advertising and promotion agencies, promotional partners, and prize suppliers, and each of their respective officers, directors, employees, representatives and agents, as well as each of their respective successors, representatives and assigns (collectively, “Released Parties”) shall have no liability and shall be held harmless for any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, use or misuse of the prize or participation in this Sweepstakes.  Sponsor and its advertising and promotion agencies are not responsible for lost, late, garbled, delayed, destroyed, inaccurate, misdirected or stolen entries, follow requests, tweets, direct messages or transmissions, or problems of any kind whether mechanical, human or electronic. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees.  Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend part or all of this Sweepstakes should virus, bugs, non-authorized human intervention or other causes beyond the control of Sponsor corrupt or impair the administration, security, fairness or proper play of the Sweepstakes.  In such event, Sponsor may select potential winner in a random drawing from all eligible, non-suspect entries received up to the date of cancellation or suspension.  Released Parties are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled or delayed computer transmissions, whether caused by Sponsor, entrants or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of entries, follow requests, tweets or direct messages which may damage a user’s computer or system or limit a entrant’s ability to participate in the Sweepstakes. Sponsor may prohibit an entrant from participating in the Sweepstakes or winning the prize if, in its sole discretion, it determines that such entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices or intending to annoy, abuse, or threaten any other entrants or Sponsor representatives. In the event of a dispute regarding entries and/or posts received from multiple users having the same Instagram account, the “authorized subscriber” of the Instagram account at the time of entry will be deemed to be the entrant and must comply with these Official Rules. Authorized account subscriber is the natural person who is assigned the Instagram account by Instagram, accordingly. Potential winners may be required to show proof of being an authorized account holder. CAUTION — ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS.  SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL AVAILABLE REMEDIES FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.
  2. License/Use of Posts: By sending a direct message to enter the Sweepstakes, and to the extent allowed by law, you grant the Released Parties a perpetual, worldwide, royalty-free, non-exclusive, sub licensable, unconditional and transferable license to edit, modify, cut, rearrange, add to, delete from, reproduce, encode, store, modify, copy, transmit, publish, post, broadcast, display, adapt, exhibit and/or otherwise use or reuse your Entry, name, photo, and biographical material including, but not limited to, all materials submitted in connection with the Sweepstakes in any and all media, throughout the world, and in any manner, for trade, advertising, promotional, commercial, or any other purposes without further review, notice, approval, consideration, or compensation to entrant or any third party.
  3. Disputes: Except where prohibited, you agree that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will you be permitted to obtain awards for, and you hereby waive all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.
  4. Winners List: A list of winners will be posted within one week of the end of the specific Entry Period at

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram or Facebook. By entering, you understand that you are providing your information to Sponsor and not to Instagram or Facebook.

General Mills Sales, Inc.,
One General Mills Boulevard
Minneapolis, MN 55440

Administrator: The Social Lights